{"id":230,"date":"2025-11-04T18:22:31","date_gmt":"2025-11-04T17:22:31","guid":{"rendered":"https:\/\/www.food4giraffes.com\/?p=230"},"modified":"2026-02-15T21:46:28","modified_gmt":"2026-02-15T20:46:28","slug":"la-venta-de-fundadores-no-es-opcional-es-supervivencia","status":"publish","type":"post","link":"https:\/\/www.food4giraffes.com\/es\/la-venta-de-fundadores-no-es-opcional-es-supervivencia\/","title":{"rendered":"Fundadores, las ventas no son opcionales: son supervivencia"},"content":{"rendered":"

Cuando fundamos Food4Giraffes \ud83e\udd92, nuestro mundo giraba en torno a ayudar a las empresas de alimentaci\u00f3n B2B a tomar decisiones de producto m\u00e1s inteligentes , combinando estrategia, innovaci\u00f3n y conocimiento para ayudarles a crecer.<\/p>\n

Cre\u00edamos de verdad que si el trabajo era bueno, el resto vendr\u00eda solo.<\/p>\n

Como muchos empresarios, pens\u00e9 que la excelencia se vender\u00eda sola \ud83d\udde3\ufe0f.<\/p>\n

La ampliaci\u00f3n de nuestro negocio nos dej\u00f3 algo muy claro: incluso el servicio o la idea m\u00e1s innovadores significan poco si no puedes comunicar su valor, venderlo y negociarlo.<\/p>\n

Mi punto de inflexi\u00f3n personal se produjo durante una reuni\u00f3n de alto riesgo con un CEO muy experimentado, preparado y confiado , me congel\u00e9 cuando surgi\u00f3 la fijaci\u00f3n de precios . \u00c9l era un maestro de la negociaci\u00f3n \ud83c\udfc6, y yo... no.<\/p>\n

A partir de ese momento, decid\u00ed abordar las ventas con la misma curiosidad y disciplina \ud83c\udfcb\ufe0f\u200d\u2640\ufe0f que aporto a la estrategia de producto.<\/p>\n

Dos cosas me ayudaron mucho:<\/p>\n

1\ufe0f\u20e3 Lectura de \u201cB2B Sales for the Entrepreneur\u201d de Garry Mansell \ud83d\udcd6. Es pr\u00e1ctico, relatable y escrito para fundadores como nosotros que nunca nos vimos como \u201cvendedores\u201d.\u201d<\/p>\n

2\ufe0f\u20e3 Invierta en formaci\u00f3n especializada en ventas.
\nLas ventas no son \u201cs\u00f3lo hablar\u201d; es un oficio que requiere una preparaci\u00f3n estructurada. Me form\u00e9 con BrightBizz- Philippe Szombat, y su enfoque pr\u00e1ctico y centrado en el fundador me ayud\u00f3 a desarrollar verdaderas habilidades de venta \ud83d\udcaa.<\/p>\n

En Food4Giraffes \ud83e\udd92 , ayudamos a las empresas alimentarias a ver m\u00e1s all\u00e1 de lo cotidiano: a detectar oportunidades, tomar decisiones de producto m\u00e1s inteligentes y construir un crecimiento que perdure. Y como fundadores, tenemos que hacer lo mismo por nosotros mismos.<\/p>\n

Las ventas no consisten s\u00f3lo en cerrar tratos. Se trata de creer en tu valor, aprender a defenderlo y tener el valor de respaldarlo, especialmente cuando hay mucho en juego.<\/p>\n

\ud83d\ude4f \u00a1Gracias Philippe Szombat, por tu paciencia y por ense\u00f1arme la ciencia de la venta!<\/p>\n

\ud83c\udf10Www.food4giraffes.com<\/a><\/p>\n

hashtag<\/span>#<\/span>B2B<\/a> hashtag<\/span>#<\/span>fundador<\/a> hashtag<\/span>#<\/span>ventas<\/a> hashtag<\/span>#<\/span>industria alimentaria<\/a> hashtag<\/span>#<\/span>food4giraffes<\/a> hashtag<\/span>#<\/span>iniciativa empresarial<\/a> hashtag<\/span>#<\/span>crecimiento<\/a> hashtag<\/span>#<\/span>mentalidad<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cuando fundamos Food4Giraffes \ud83e\udd92, nuestro mundo giraba en torno a ayudar a las empresas alimentarias B2B a tomar decisiones m\u00e1s acertadas sobre sus productos, combinando estrategia, innovaci\u00f3n y conocimiento para contribuir a su crecimiento. Cre\u00edamos de verdad \ud83d\udcad que, si el trabajo era excelente, lo dem\u00e1s vendr\u00eda solo. Como muchos emprendedores, pensaba que la excelencia se vender\u00eda sola \ud83d\udde3\ufe0f. Al hacer crecer nuestro negocio, algo\u2026 <\/a><\/p>","protected":false},"author":1798,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-nieuws"],"acf":[],"yoast_head":"\nFounders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival - Food 4 Giraffes<\/title>\n<meta name=\"description\" content=\"When we founded Food4Giraffes \ud83e\udd92, our world revolved around helping B2B food companies make smarter product decisions , combining strategy, innovation, and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.food4giraffes.com\/es\/la-venta-de-fundadores-no-es-opcional-es-supervivencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival - 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