{"id":230,"date":"2025-11-04T18:22:31","date_gmt":"2025-11-04T17:22:31","guid":{"rendered":"https:\/\/www.food4giraffes.com\/?p=230"},"modified":"2026-02-15T21:46:28","modified_gmt":"2026-02-15T20:46:28","slug":"pour-les-fondateurs-la-vente-nest-pas-une-option-cest-une-question-de-survie","status":"publish","type":"post","link":"https:\/\/www.food4giraffes.com\/fr\/pour-les-fondateurs-la-vente-nest-pas-une-option-cest-une-question-de-survie\/","title":{"rendered":"Fondateurs, la vente n'est pas une option : c'est une question de survie"},"content":{"rendered":"

Lorsque nous avons fond\u00e9 Food4Giraffes \ud83e\udd92, notre mission consistait avant tout \u00e0 aider les entreprises agroalimentaires B2B \u00e0 prendre des d\u00e9cisions plus \u00e9clair\u00e9es en mati\u00e8re de produits, en alliant strat\u00e9gie, innovation et analyse pour les accompagner dans leur croissance.<\/p>\n

Nous \u00e9tions sinc\u00e8rement convaincus \ud83d\udcadque si le travail \u00e9tait excellent, le reste suivrait.<\/p>\n

Comme beaucoup d'entrepreneurs, je pensais que l'excellence se vendrait toute seule \ud83d\udde3\ufe0f.<\/p>\n

Le d\u00e9veloppement de notre entreprise nous a fait prendre conscience d'une chose : m\u00eame le service ou l'id\u00e9e la plus innovante ne sert pas \u00e0 grand-chose si l'on ne sait pas en communiquer la valeur, la vendre et la n\u00e9gocier.<\/p>\n

Le tournant d\u00e9cisif pour moi s'est produit lors d'une r\u00e9union cruciale avec un PDG tr\u00e8s exp\u00e9riment\u00e9. Bien que pr\u00e9par\u00e9 et s\u00fbr de moi, je me suis fig\u00e9 lorsque la question des tarifs a \u00e9t\u00e9 abord\u00e9e. C'\u00e9tait un ma\u00eetre de la n\u00e9gociation \ud83c\udfc6, et moi\u2026 pas vraiment.<\/p>\n

\u00c0 partir de ce moment-l\u00e0, j'ai d\u00e9cid\u00e9 d'aborder la vente avec la m\u00eame curiosit\u00e9 et la m\u00eame rigueur \ud83c\udfcb\ufe0f\u200d\u2640\ufe0f que celles que je mets au service de la strat\u00e9gie produit.<\/p>\n

Deux choses m'ont vraiment aid\u00e9 :<\/p>\n

1\ufe0f\u20e3 Je lis \u201c B2B Sales for the Entrepreneur \u201d de Garry Mansell \ud83d\udcd6. C\u2019est un ouvrage pratique, accessible et destin\u00e9 aux fondateurs comme nous, qui ne se sont jamais consid\u00e9r\u00e9s comme des \u201c commerciaux \u201d.\u201d<\/p>\n

2\ufe0f\u20e3 Investissez dans une formation commerciale sp\u00e9cialis\u00e9e.
\nLa vente, ce n\u2019est pas \u201c juste parler \u201d ; c\u2019est un m\u00e9tier qui n\u00e9cessite une pr\u00e9paration structur\u00e9e. J\u2019ai suivi une formation chez BrightBizz avec Philippe Szombat, et leur approche pratique, ax\u00e9e sur les cr\u00e9ateurs d\u2019entreprise, m\u2019a aid\u00e9 \u00e0 acqu\u00e9rir de v\u00e9ritables comp\u00e9tences commerciales \ud83d\udcaa.<\/p>\n

Chez Food4Giraffes \ud83e\udd92, nous aidons les entreprises du secteur agroalimentaire \u00e0 voir au-del\u00e0 du quotidien : \u00e0 rep\u00e9rer les opportunit\u00e9s, \u00e0 prendre des d\u00e9cisions plus \u00e9clair\u00e9es en mati\u00e8re de produits et \u00e0 assurer une croissance durable. Et en tant que fondateurs, nous devons faire de m\u00eame pour nous-m\u00eames.<\/p>\n

La vente ne se r\u00e9sume pas \u00e0 conclure des contrats. Il s'agit de croire en sa valeur, d'apprendre \u00e0 la d\u00e9fendre et d'avoir le courage de s'y tenir \u2014 surtout lorsque les enjeux sont importants.<\/p>\n

\ud83d\ude4f Merci \u00e0 Philippe Szombat pour sa patience et pour m'avoir enseign\u00e9 les secrets de la vente !<\/p>\n

\ud83c\udf10Www.food4giraffes.com<\/a><\/p>\n

hashtag<\/span>#<\/span>B2B<\/a> hashtag<\/span>#<\/span>fondateur<\/a> hashtag<\/span>#<\/span>ventes<\/a> hashtag<\/span>#<\/span>industrie agroalimentaire<\/a> hashtag<\/span>#<\/span>food4giraffes<\/a> hashtag<\/span>#<\/span>esprit d'entreprise<\/a> hashtag<\/span>#<\/span>croissance<\/a> hashtag<\/span>#<\/span>\u00e9tat d'esprit<\/a><\/p>","protected":false},"excerpt":{"rendered":"

When we founded Food4Giraffes \ud83e\udd92, our world revolved around helping B2B food companies make smarter product decisions , combining strategy, innovation, and insight to help them grow. We genuinely believed \ud83d\udcadthat if the work was great, the rest would follow. Like many entrepreneurs, I thought excellence would sell itself \ud83d\udde3\ufe0f. Scaling our business made something… <\/a><\/p>","protected":false},"author":1798,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-nieuws"],"acf":[],"yoast_head":"\nFounders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival - Food 4 Giraffes<\/title>\n<meta name=\"description\" content=\"When we founded Food4Giraffes \ud83e\udd92, our world revolved around helping B2B food companies make smarter product decisions , combining strategy, innovation, and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.food4giraffes.com\/fr\/pour-les-fondateurs-la-vente-nest-pas-une-option-cest-une-question-de-survie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival - Food 4 Giraffes\" \/>\n<meta property=\"og:description\" content=\"When we founded Food4Giraffes \ud83e\udd92, our world revolved around helping B2B food companies make smarter product decisions , combining strategy, innovation, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.food4giraffes.com\/fr\/pour-les-fondateurs-la-vente-nest-pas-une-option-cest-une-question-de-survie\/\" \/>\n<meta property=\"og:site_name\" content=\"Food 4 Giraffes\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T17:22:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-15T20:46:28+00:00\" \/>\n<meta name=\"author\" content=\"gemmabaques\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"gemmabaques\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/\"},\"author\":{\"name\":\"gemmabaques\",\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/#\\\/schema\\\/person\\\/33e02b1a69d1666e1d4885e6703cf7ac\"},\"headline\":\"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival\",\"datePublished\":\"2025-11-04T17:22:31+00:00\",\"dateModified\":\"2026-02-15T20:46:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/\"},\"wordCount\":304,\"articleSection\":[\"Nieuws\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/\",\"url\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/\",\"name\":\"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival - Food 4 Giraffes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/#website\"},\"datePublished\":\"2025-11-04T17:22:31+00:00\",\"dateModified\":\"2026-02-15T20:46:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/#\\\/schema\\\/person\\\/33e02b1a69d1666e1d4885e6703cf7ac\"},\"description\":\"When we founded Food4Giraffes \ud83e\udd92, our world revolved around helping B2B food companies make smarter product decisions , combining strategy, innovation, and\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/founders-sales-isnt-optional-its-survival\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.food4giraffes.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/#website\",\"url\":\"https:\\\/\\\/www.food4giraffes.com\\\/\",\"name\":\"Food 4 Giraffes\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.food4giraffes.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.food4giraffes.com\\\/#\\\/schema\\\/person\\\/33e02b1a69d1666e1d4885e6703cf7ac\",\"name\":\"gemmabaques\",\"url\":\"https:\\\/\\\/www.food4giraffes.com\\\/fr\\\/author\\\/gemmabaques\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fondateurs, la vente n'est pas une option, c'est une question de survie - Food 4 Giraffes","description":"Lorsque nous avons fond\u00e9 Food4Giraffes \ud83e\udd92, notre objectif principal \u00e9tait d\u2019aider les entreprises agroalimentaires B2B \u00e0 prendre des d\u00e9cisions plus \u00e9clair\u00e9es en mati\u00e8re de produits, en alliant strat\u00e9gie, innovation et","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.food4giraffes.com\/fr\/pour-les-fondateurs-la-vente-nest-pas-une-option-cest-une-question-de-survie\/","og_locale":"fr_FR","og_type":"article","og_title":"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival - Food 4 Giraffes","og_description":"When we founded Food4Giraffes \ud83e\udd92, our world revolved around helping B2B food companies make smarter product decisions , combining strategy, innovation, and","og_url":"https:\/\/www.food4giraffes.com\/fr\/pour-les-fondateurs-la-vente-nest-pas-une-option-cest-une-question-de-survie\/","og_site_name":"Food 4 Giraffes","article_published_time":"2025-11-04T17:22:31+00:00","article_modified_time":"2026-02-15T20:46:28+00:00","author":"gemmabaques","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"gemmabaques","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/#article","isPartOf":{"@id":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/"},"author":{"name":"gemmabaques","@id":"https:\/\/www.food4giraffes.com\/#\/schema\/person\/33e02b1a69d1666e1d4885e6703cf7ac"},"headline":"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival","datePublished":"2025-11-04T17:22:31+00:00","dateModified":"2026-02-15T20:46:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/"},"wordCount":304,"articleSection":["Nieuws"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/","url":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/","name":"Fondateurs, la vente n'est pas une option, c'est une question de survie - Food 4 Giraffes","isPartOf":{"@id":"https:\/\/www.food4giraffes.com\/#website"},"datePublished":"2025-11-04T17:22:31+00:00","dateModified":"2026-02-15T20:46:28+00:00","author":{"@id":"https:\/\/www.food4giraffes.com\/#\/schema\/person\/33e02b1a69d1666e1d4885e6703cf7ac"},"description":"Lorsque nous avons fond\u00e9 Food4Giraffes \ud83e\udd92, notre objectif principal \u00e9tait d\u2019aider les entreprises agroalimentaires B2B \u00e0 prendre des d\u00e9cisions plus \u00e9clair\u00e9es en mati\u00e8re de produits, en alliant strat\u00e9gie, innovation et","breadcrumb":{"@id":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.food4giraffes.com\/founders-sales-isnt-optional-its-survival\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.food4giraffes.com\/"},{"@type":"ListItem","position":2,"name":"Founders, Sales Isn\u2019t Optional \u2014 It\u2019s Survival"}]},{"@type":"WebSite","@id":"https:\/\/www.food4giraffes.com\/#website","url":"https:\/\/www.food4giraffes.com\/","name":"De la nourriture pour les girafes","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.food4giraffes.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.food4giraffes.com\/#\/schema\/person\/33e02b1a69d1666e1d4885e6703cf7ac","name":"gemmabaques","url":"https:\/\/www.food4giraffes.com\/fr\/author\/gemmabaques\/"}]}},"_links":{"self":[{"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/users\/1798"}],"replies":[{"embeddable":true,"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":3,"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":275,"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/posts\/230\/revisions\/275"}],"wp:attachment":[{"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.food4giraffes.com\/fr\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}