Define concise product strategy identifying the roles of the different categories.

Reduce complexity of huge product portfolios.

Maximize categories sales and profit.

Have the right products for the right customers.

Optimize the NPD process, to make it more agile and efficient and with measurable success indicators.

Enhance creativity and thinking out of the box

Assure customers involvement during the whole journey.

Full organization aligment towards the category plans.

Establish framework for ensuring continuous stakeholder aligment, including customers.