✨ Back from IBA 2025 — and here’s our honest take.
At Food4Giraffes, we spent two days walking the halls, tasting, talking, observing.
The bakery world is buzzing — full of ideas, color, and creativity.
Some trends are gaining ground, others slowing down. Here’s our take 👇
Some reflections from the show floor:
🧁🌈 Indulgence leads the way
Pastries were bold, colorful, and unapologetically creative. Exotic flavors, new shapes, and eye-catching decorations were everywhere. The message? Bakery is meant to delight
🧀 Savory is getting serious
From lunch tables to handheld snacks, savory breads and cakes were everywhere. Not new, but clearly gaining traction as affordable, satisfying options for any time of day.
🧁 Mini formats everywhere
Bite-sized everything: mini cakes, tiny pretzels, and snackable formats were all over the place. The snackification of bakery continues ⏩
🍞 Bread: authentic and consistent
Rustic, healthy, artisan — all present and well-executed. But honestly? We didn’t see much that felt new.
💚 Health & wellness… taking a backseat
Compared to previous editions and other food sectors, the focus on better-for-you concepts was surprisingly low. A few new products here and there, but not much noise. perhaps a sign that bakery , specially pastry + health remains a niche combo?
🌱 Sustainability talks louder than health
Eco claims, plant-based options, cleaner labels — nearly every booth had something. Vegan is still hot — but also still niche.
👥 And yes… everyone showed up
All main players were there. There’s a clear return to being present, proof that live events still matter when it comes to connecting, experiencing, and inspiring.
🦒 At Food4Giraffes, we don’t just observe — we help food ingredient players make sense of what’s next:
✔️ Which trends to follow, which to skip
✔️ How to build smart, profitable portfolios
Curious about what these trends really mean for your business? Let’s talk.
IBA2025 bakerytrends foodingredients categorymanagement productstrategy sustainability snacking food4giraffes bakeryinnovation