We’re experts in optimizing food product portfolios

What if your product portfolio made you more money and life easier for everyone?

Our services Contact us Giraffe perspective

Stop Staring at the Grass. Get a Giraffe-Eye View of Your Product Portfolio.

Forget endless PowerPoint decks, corporate buzzwords, and 6-month product portfolio consulting roadmaps.

Managing a product portfolio shouldn’t feel like getting lost in a jungle of data. It’s simple: you need to know what to grow, fix, launch, or stop.

While traditional consultancies take months to give you a heavy report, we bring immediate clarity to your B2B/B2C food portfolio—faster, smarter, and without bloated budgets. We are a team of experts with over 25 years of hands-on experience in the food industry.

5 Dashboards to See What Is Really Going On

We turn complex portfolio questions into simple, visual tools. At a single glance, our 5 dashboards show you:

Real Product Profitability

Which products actually make you money (and which ones just cost you time).
Portfolio Age & Health

Is 50% of your margin still coming from products you launched 10+ years ago?
Client-Level Performance

Custom portfolio performance for key clients analyzed through a true customer-level P&L.
Formulation Complexity

Do you know how many SKUs rely on exclusive ingredients used nowhere else?
Innovation Track Record

How do you measure whether new product launches are actually delivering results?

Five Smart Dashboards. From €3,900.

And we don’t believe you need to spend a fortune to get there. A much clearer view of your product portfolio and where to focus. Sometimes, that’s all you need to see the direction clearly.

Why Product Portfolio Management Matters (Without the Fluff)

Product Portfolio Management (PPM) isn’t about collecting SKUs or saying “yes” to every client request. It’s about knowing which products and customers actually build your bottom line and which ones are just eating up your capacity.

Most companies don’t lack data; they lack a clear view.

We help you stop the guesswork, skip the safe corporate speeches, and make confident decisions on where your margins really come from.

Problems We Solve

Most food companies don’t struggle because they lack good ideas. They struggle because managing a product line becomes messy, complex, and slow.

Here are the main problems we fix:

1. “We Have SKUs and Don’t Even Know Why They Exist”

Some products lose money, but you keep producing them. There can be good strategic reasons to keep a low-margin SKU—like protecting a key account or completing a range—but you need to know why.

Our fix: We show you the true margin and purpose of every single SKU so you can make informed choices, not blind guesses.

2. “We Want to Clean Up Our Product Range, But Don’t Know Where to Start”

You know you have too many SKUs, but removing products feels risky. Nobody wants to make the call to stop a product without clear data.

Our fix: We give you a clear, visual map of what to grow, fix, or discontinue—so you can trim your range with confidence.

3. “We Want Higher Profits, But New Launches Aren’t Delivering”

You launch new products to drive growth, but they don’t generate enough revenue to cover the costs and effort involved.

Our fix: We help you track your innovation success rate so you only invest in new ideas that actually build your bottom line.

4. “Our Product Recipes and Ingredient Lists Are Too Complex”

You have dozens of products with unique, exclusive ingredients used in only one SKU. This creates massive complexity in purchasing, production, and storage.

Our fix: We highlight formulation overlap and ingredient complexity, helping you simplify recipes and lower factory costs.

5. “Sales, Marketing, R&D, and Purchasing Don’t Speak the Same Language”

R&D wants innovation, Sales wants custom products for every client, Purchasing wants fewer ingredients, and Marketing wants more variety. Without a single view of the data, endless meetings lead nowhere.

Our fix: We create a single visual dashboard that aligns all departments, making cross-functional decisions fast and painless.

Our services

We provide support, training, and inspiring talks to help you strengthen your product portfolio strategy and grow your business.

Our customers say

Food4Giraffes helped us successfully develop a new range of semi-finished bakery products, from concept and customer profiling to preparing a commercial launch for a key trade fair.

Ellie van der Burg – Cargill

Food4giraffes understands the market deeply and turns smart ideas into practical, effective strategies, working seamlessly with teams while keeping the big picture in focus.

Inge Vandendaele – Gourmand Pastries

Food4Giraffes led a highly engaging workshop, encouraging participants to think out of the box about the future of the food industry. The session combined strategic insight with practical discussion, offering valuable perspectives for innovation and decision-making.

Miel Hooijdonk – Wageningen University

With Food4giraffes, we gained clarity on applying Poseidona ingredients in bakery products and defining a strong, clear value proposition.

Sonia Hurtado – Poseidona

Food 4 Giraffes