Food 4 Giraffes



Product Portfolio Management Consulting

Transform your product portfolio into a profit engine: easy, affordable, and powered by 5 clear dashboards that spot every problem.

The 5 Smart Dashboards  Challenge Session  Category Scan Innovation Boost

The 5 Smart Dashboards

In today’s tight-margin food industry, companies rarely suffer from a lack of data—they suffer from a lack of clarity. We unify scattered data across your systems (ERP, PLM, PIM) and bills of materials (BOM) into 5 interactive, visual dashboards. In a single glance, you gain instant decision intelligence on which products build your bottom line and which ones drain factory capacity.

Rather than complex consulting projects, we deploy 5 interconnected visual modules with synchronized cross-filtering across brands, product categories, packaging types, and time periods.
The 5 Smart Dashboards
Our visual portfolio suite transforms complex data into clear strategic direction:
Module 1: Financial Health (ABCD Matrix)
  • Purpose: Uncover real product profitability.
  • How It Works: Automatically classifies your entire catalog into an ABCD matrix based on gross margin and commercial contribution.
  • Key Insight: Pinpoints which SKUs fund the business and outputs actionable decisions per product: Grow, Re-price, or Rationalize/Discontinue

Module 2: Portfolio Vitality & Maturity
  • Purpose: Measure portfolio renewal rates and age health.
  • How It Works: Tracks the margin contribution of recent launches versus legacy products in decline (targeting a vitality index ≥ 30%).
  • Key Insight: Alerts leadership when margin heavily relies on recipes developed 10+ years ago without adequate innovation turnover

Module 3: Formulation & Ingredient Complexity
  • Purpose: Eliminate hidden factory complexity and BOM redundancy.
  • How It Works: Scans ingredient overlaps across recipes, allowing a right-click extraction of the exact product composition.
  • Key Insight: Highlights exclusive ingredients or packaging used for only a single SKU, streamlining purchasing and reducing plant downtime.

Module 4: Strategic Accounts & Custom Clients
  • Purpose: Ensure profitability across custom products and private label (MDD) accounts.
  • How It Works: Builds a true client-level P&L and renegotiation framework.
  • Key Insight: Provides hard evidence for sales negotiations to guarantee custom formulations remain profitable post-production

Module 5: Innovation Track Record (New Product Rollouts)
  • Purpose: Validate new product performance against benchmarks.
  • How It Works: Benchmark-matches current-year launches against established core products.
  • Key Insight: Determines whether a new launch is creating net value or simply eating up line capacity without covering costs

Deliverables 🦒

  • 5 Interactive & Operational Dashboards

    • A complete visual dashboard suite integrating all your product portfolio data (Financial Health, Portfolio Vitality, Recipe Complexity, Strategic Accounts, and New Launches). 
    • Fully interactive and operational tools designed for real-time decision-making, filtering, and cross-departmental alignment. 
  • Product Portfolio Improvement Recommendations

    • Tailored strategic recommendations and actionable guidelines on how to optimize and improve your product portfolio. 
    • Concrete action plans to increase profitability, remove or re-price underperforming SKUs, and reduce recipe complexity.

Let’s talk about it

Challenge session

We put our expertise to your service for 1h

Who is it for?
Food ingredient and B2C food companies looking to have a chat with experts in the sector.

This includes:

  • Questionnaire to be completed before the session
  • 1 h online session

Investment: Free

Let’s talk about it

Category scan

Innovation boost