Food 4 Giraffes



Consulting

Tailored support or ready-to-go programs, we adapt to what drives your business.

360° Category Review Category Scan Innovation Boost Challenge Session

360° Product Category Review

A deep strategic support program to structure and optimize your product portfolio.

Who is it for?

Food ingredient and B2B food companies of all sizes.

This is the ideal format for companies that want to take a deep dive into an entire product category and define a clear action plan.

This includes:

  • 3 days of collecting information: market and internal (financial and product-related)
  • 1 day of 1-to-1 meetings with different stakeholders (8 meetings)
  • Customer interviews (optional but recommended)
  • 2 days of testing sessions
  • 3 half-day strategic workshops
  • 1 consolidation/challenging workshop

Note: This entire process is conducted hand-in-hand with your team to ensure alignment and shared ownership.

Deliverables 🦒

  • Category Analysis Report — Market trends, internal data, and portfolio review
  • Stakeholder Interview Summary
  • Customer Feedback Overview
  • Visual tools to guide portfolio decisions
  • Innovation & Renovation Ideas
  • Positioning and messaging guidance
  • Action Plan, Roadmap with short- and long-term steps

Let’s talk about it

Category scan

A high-level review designed to give you a clear overview of your product portfolio and identify key opportunities.

Who is it for?

Food ingredient and B2B food companies of all sizes looking for strategic check-up without going too deep.

It’s ideal for companies that want expert insight into their portfolio without a major time investment.

What it includes:

  • 1–2 days of market and internal data review (questionnaire to fill out)
  • ½ day of meetings with key stakeholders
  • 1 day of strategic workshop to discuss findings and define next steps
  • 1 consolidation/challenging workshop

Note: This entire process is conducted hand-in-hand with your team to ensure alignment and shared ownership.

Deliverables 🦒

  • Portfolio Highlights — Visual overview of strengths and gaps

  • Strategic Recommendations — Immediate improvement actions for products, segments, and markets

  • Next Steps Roadmap — Clear, actionable plan to move forward

Let’s talk about it

Innovation boost

A focused program to energize and accelerate innovation within your product portfolio.

Who is it for?

Food ingredient and B2B food companies looking to strengthen their innovation pipeline and bring new ideas to market faster.

Perfect for teams feeling stuck or in need of a creative push. It’s designed to unlock new opportunities and turn innovation into action—quickly and collaboratively.

What it includes:

  • 2 days of current product portfolio review with an innovation lens
  • 1 day market trend scan and opportunity identification
  • 1 day innovation workshops
  • ½ day selection of innovation projects based on impact and feasibility and development of innovation roadmap
  • (Optional) confirm innovation selected with key customers

Note: This entire process is done hand-in-hand with your team to ensure alignment and shared ownership.

Deliverables 🦒

  • 3 high-potential product concepts including value proposition and key messages
  • Business plan with clear steps to market launch.
  • R&D roadmap with milestones and priorities

Let’s talk about it

Challenge session

We put our expertise to your service for 1h

Who is it for?
Food ingredient and B2B food companies looking to have a chat with experts in the sector.

This includes:

  • Questionnaire to be completed before the session
  • 1 h online session

Investment: Free

Let’s talk about it