Using AI to Drive Innovation in European Viennoiserie

AI report complex versus simple propmt- The European Viennoiserie Renaissance

More and more of our clients ask us the same question:

👉 “How can AI really help with product strategy beyond generating generic ideas?”

Here’s the thing: AI can give you amazing outputs — for free. But only if the prompt is carefully crafted. A vague request will return surface-level answers. An elaborated, structured prompt, on the other hand, can deliver strategic insights good enough for the boardroom.

The catch? You need to know exactly what to ask and have enough sector knowledge to validate the answers. Without that expertise, it’s easy to get lost in generic or even misleading results.

To prove it, we ran an experiment on European viennoiserie innovation (croissants, puff pastry, Danish pastries).

🥐 Simple Prompt → A broad list of obvious themes: vegan/gluten-free doughs, cronuts. Useful, but generic.

💡 Elaborated Prompt → With a well-crafted prompt, AI delivered a practical innovation briefing:

• Market Snapshot: Frozen pastries in Europe are booming — around $2.4B by 2025.
• Industry Moves: Big mergers like Vandemoortele & Délifrance are shaping the market.
• Real Products: Examples like Délifrance’s Puff Pastry Brioche show trends in action.
• Future Opportunities: Savory viennoiserie is ready to explode.
• 5 Innovation Directions: Concrete product, format, or flavor ideas to explore.

👉 Takeaway: It’s not about the AI tool. It’s about how you structure the input.

🔍 Curious to see the difference yourself?

We’re sharing both reports — simple vs. elaborated — so you can compare the impact. And if you’d like to try this approach in your own category, we’d be happy to walk you through the exact prompt we used.

📅 Book a free 30-minute session with us here: [Booking Link]

Let’s explore together how AI can accelerate your product strategy. 🤝